POWDER magazine is produced for those who embrace the sport and lifestyle of skiing. We head into 2011 with momentum built on a collective love of two things: good skiing and good publishing. Both are hard to find sometimes, but certain titles–like certain ski areas or a particular pair of boots–just grow on you. This is the relationship POWDER has with its audience—not just a journal of the sport, but part of the skiing experience and part of their identity as skiers. The readers of POWDER do not sit around wondering whether or not they are going to ski this winter–they simply concentrate on how to ski more. The strength of the POWDER title is built on experience and fueled by these readers–the most passionate, dedicated, and loyal in the industry. And POWDER delivers that audience to its advertisers via the most credible medium in marketing: Authenticity.